WHY NOW-A-DAYS MOBILE APPS DEVELOPMENT IS PREFERRED AGAINST WEB DESIGNING?

Due to a dramatic shift of people’s needs in today’s time, where majority of the communication takes place through mobile phones, internet usage on the mobile devices has increased rapidly. In the past few years, the mobile communication technology has become one of the fastest rising industries.

As per the reports declared by the officials of Apple (Mobile Division), more than 1.2 million mobile applications were registered in their App Store last year. This has resulted in more than 50 billion downloads by the users and developers were paid approximately $7 billion revenue share. However, no one should forget the biggest acquisition till date, where Facebook acquired a mobile communication App - “WhatsApp” for more than $19 billion. The acquisition has created a huge buzz in the market, resulting in an increase in ;the importance of Mobile Apps. Due to the growing importance of the Mobile Industry, the web developers have now started using a mobile web responsive web design (RWD) by using UI/UX tools.

Based on the reports, the Mobile Industry will cross the Web Industry by 2035 due to advanced technology used in mobile phones. The basic features of mobile applications, such as user friendliness, convenience & accessibility of ‘n’ number of features at your finger tips, makes it a very popular platform for the users across the globe.

1. Access to Richer & Genuine Audience: 

Mostly the mobile applications are used by a much richer audience for accessing a plethora of services. Hence, the probability of potential sales increases. Moreover, the apps have changed the outlook of the traditional sales business. With an increase in the electronic channels of payment, the usage of sales integration in Mobile Apps has become easier and helps them to achieve a passive sales interest.

2. Can be Accessed Anytime, Anywhere:

There is no denying the fact that a smartphone is a more convenient tool than any other form of internet communication. A Mobile App is specially used for easy accessibility i.e. it can be accessed from anywhere and at anytime from your mobile device.

3. Serves as a Social Platform:

Nowadays most people are obsessed with their mobile phone features. Hence, they are always searching for an App which is more convenient for them that serves their needs at finger tips. To have more engagement ratio, the App developers have installed comments & share options in their Apps. With the next level advancement, many App developers have installed a group chat feature to boost the engagement ratio of their users.

4. Reduces Time:

Almost 69.3% of the people use Mobile Apps to reduce their time. For instance, in order to make a bank payment, they will choose the Mobile Banking App of their bank rather than visiting a physical branch. Similarly, to book a movie ticket, people make a payment through mobile rather than wasting their crucial time standing in a queue.

5. Increases Sales & Customer Retention Ratio:

Eventually, with the growing importance of mobile apps, people are now buying and selling products & services through mobile phones. Hence, it is very important for a client to define the purpose of their Mobile App, i.e. whether it is a sales or service based application. To have a greater community response, the companies have adopted various customer retention tools such as feedback form, discount offers for new customers, bonus schemes for existing clients, etc.

6. Wide Target Audience:

In order to cater to a larger audience, it is very much important for a client to develop a platform which can be accessed worldwide. This thing can only happen when a company switches to Mobile App development. Today, young people will choose a Mobile App as an easy way of communication, rather than using a desktop. Same goes for Social Media, Email, Messenger etc.

7. Boost the Company’s Image & Goodwill in the market:

To stay ahead in the competition, it is always important for a firm to build a platform which is accessible & downloadable from anywhere. In the recent years, the investment in Mobile App development has surpassed the investment in software development due to the flexibility it offers to the customers. Thus, frequent & easy availability can actually boost the goodwill of your firm & can increase the satisfaction ratio of your customers. Many companies display a detailed FAQ section which makes it easier for a customer to solve their queries without approaching an expert or getting connected to their customer support.

Conclusion:

The Mobile Industry is booming at the moment, thus it will be a wiser decision for business houses to invest in Mobile Apps. If your business is not mobile and doesn’t even consider to pay heed to its importance, then you are surely lagging behind in the competition.

If you have any business queries in regard to Mobile App Development, give us a call on +91 79 4030 3668/69. Alternatively, you may reach out to us via our website -www.krazymantra.com.